Every Project Tells a Story 🌱
Product Design
From Instagram to self-serve discovery, designing HSI GO's first dedicated travel platform
2025
01
Turning silent drop-off into completed registrations, HSI GO's move from Instagram to a purpose-built halal travel app
Product Illustration Design
Making HR feel human. Illustrating Arkana HCM's onboarding and error states for daily employee use
2025
02
A hybrid illustration system. Built by hand, extended with AI, corrected by craft
Website Design
Designing the first independent digital presence for an enterprise HRIS product transitioning from consultancy-led sales to its own market identity
2025
01
Arkana HCM is an affordable, enterprise-capable HRIS system built for Indonesian companies managing hundreds to thousands of employees, without having high cost.
Landing Page Design
Designing a product website that made a thesis-stage electric scooter look fundable
2025
02
EFITS Gen 2 is an Indonesian-developed urban electric scooter, a thesis project seeking institutional funding, with a registered HAKI trademark and a completed performance test.
Landing Page Design
Positioning Arkana as an AI-ready Odoo partner, before the market made it a requirement
2024
03
A landing page designed to communicate Arkana's AI capabilities within Odoo at the moment AI became the most pressing question every ERP client was asking.
Slide Deck Design
Designing a conference presentation that positioned Arkana as Indonesia's premier Odoo partner, in a room full of competitors
2026
01
Arkana is an IT consultancy specializing in Odoo ERP implementation, serving over 200 clients across retail, government, manufacturing, and enterprise, established since 2017.
Brand Design
Building a brand from zero, how a new umrah travel agency earned credibility in Indonesia's visually saturated pilgrimage market
2025
02
Remedy by Arkana redefines the journey to Baitullah, not as tourism, but as the ultimate remedy for the weary soul.
Social Media Campaign Design
Reactivating Arkana HCM's social media presence with a four-series feature campaign built around the Indonesian workforce's monthly experience
2025
03
A coordinated LinkedIn and Instagram campaign educating HR Directors, IT Heads, and business owners on Arkana HCM Mobile's core features, timed to the moments those features matter most